The impact check of Werbewoche June 2013
We show how current campaigns are performing with consumers.
In terms of awareness, the ad for Swiss by advertising agency Publicis came out on top, followed by the SBB ad by advertising agency Rod and the Ricola ad by advertising agency Kreisvier. The Love-Life subject from the Havas Worldwide Zurich agency won the Uniqueness criterion ahead of the ad for rapeseed oil from the Wapico advertising agency and the ad for Ricola. In the Brand Fit criterion, Swiss won ahead of the ad for Ramseier by the Planet Lucerne advertising agency and the SBB subject. The Ikea ad by Wirz came out on top in terms of likeability, ahead of the Love-Life ad and the SBB ad.
The impact check of Werbewoche June 2013 (PDF)
Results_Report_Advertising_Week_Impact_Check_June_2013.pdf
