EWZ relies on C-Factor for employer branding
Last Friday, EWZ launched its employer branding campaign, «Make a Difference with EWZ,» at an employee event. The campaign was developed and implemented by C-Factor in collaboration with Eclipse Studios.
With its new image as an employer, the energy service provider EWZ is sharpening its profile on the labor market and aims to appeal in particular to employees in technical professions. The campaign "Make a mark with EWZ" aims to make job seekers make a conscious decision to want to work for an energy services company that has a clear pioneering role in the areas of ecology and energy efficiency.
The employer branding campaign was designed and implemented by C-Factor in collaboration with Eclipse Studios. EWZ employees played an important role. Their opinions were incorporated into the development from the very beginning. They are also at the center of the photo shoot as ambassadors for EWZ. "With the new campaign, we are clearly and consciously differentiating ourselves on the job market," says Barbara Bigler, Head of Human Resources at EWZ.
In the first phase, the campaign will include image posters and advertisements, the adaptation of the website and trade fair presence, and mobile-optimized job advertisements. Further measures will follow in the fall, including an employer film.
Responsible at EWZ: Barbara Bigler (HR) and Stephan Kurmann (Marketing Communications); Responsible at C-Factor: Philipp Metzler (strategy/concept), Alina Bühler (consulting/project management). Responsible at Eclipse Studios: Michael Burtscher (CD/Concept), Karin Knapp, Rico Schüpbach (Consulting), Reto Coaz (Art Direction), Andrin Winteler (Photography).
