Last but not least: Megaposter - when it gets dangerous
The Welti-Furrer parking garage in Zurich is currently exuding an unusual amount of charm. For a short time, lingerie models from the H&M fashion chain are winking down at passersby from the parking garage, which is covered in giant posters. But wait—doesn’t this unnecessarily risk causing car accidents? Due to driver distraction? Remember the giant Tally Weijl poster that was banned in March…
The question is justified; there are certain parallels between the subjects of the two fashion labels. Even the layman will recognize that both are models posing in light clothing. But here's the subtle difference: in the case of the giant poster for the Tally Weijl fashion chain, which was to hang for three weeks in spring on scaffolding near Zurich's Bahnhofplatz, the problem was not the lascivious-looking woman, but the text! This was the only reason why the traffic department felt compelled to intervene. Only simple messages are allowed in such "highly sensitive" places. However, the poster in question would have overwhelmed drivers with a whole EIGHT words. With a large billboard, motorists can be expected to read no more than SEVEN words. Of course, this essential detail has escaped the layman with all the bare skin. Fortunately, there are committees that know what's going on!
