Pixeldisko: Fashion label "Reichmuth" dressed
Karin Reichmuth, a young seamstress, designs one-of-a-kind pieces without using patterns. Pixeldisko collaborated with the St. Gallen-based designer to create a visual brand identity.
Although the figurative/word mark is simple and elegant, it is intended to reveal irregularities, stylistic breaks, and a certain youthful lack of preoccupation to the interested observer: "Surmounted by the round trimmed by an imperfection, and underlined by means of the specially drawn house font," according to the agency. The serifed Linear-Antiqua grotesquely merges Egyptienne and Clarendon features in the word part.
The first print results refer to the slightly mocking remark of supposed Swiss city dwellers: "Eastern Switzerland. Where fox and hare say good night to each other." Thus, the subjects form a dialogue of forest and meadow dwellers on the distinction between men's and women's clothing on the price tags. The whole thing is stylistically inspired by another traditional regional craft: the peasant silhouette.
The appearance is completed by the simple One Page Website Karinreichmuth.ch. The imagery in retro color palette is intended to give "Reichmuth" a down-to-earth and artisanal character on the screen as well.
Responsible at Pixeldisko: Othmar Küng (overall responsibility), Bianca Jäger, Nathalie Moser, Hannes Quaderer, Corinne Wyssen (realization), Michel Kiwic (illustration). Responsible at Reichmuth: Karin Reichmuth.
