New lead agency team from Schneider Electric
In an agency evaluation conducted by Schneider Electric in Switzerland, SNK and Gestalten emerged as the winning partnership. The two firms will now form the new lead agency team for branding and communications for the Schneider Electric Group in Switzerland.
This concerns the brands Schneider Electric, Feller and APC. SNK and Gestalten support the Schneider Electric Group in all areas of branding and communication. The mandate includes the support, further development and realization of online and offline communication for the sub-brands as well as for Schneider Electric's overall presence in Switzerland.
The first important work will be the conception and design of the trade fair presence for Ineltec in the fall of 2013, further development of the publication concept, and optimization of the media strategy. In addition, activities are to be launched to raise the profile of the Schneider Electric Switzerland brand in order to increase awareness in Switzerland and sharpen its image as an energy management specialist, according to an SNK release.
