Life Science Communication: Claire & George Hotelspitex
Claire & George combines the hotel industry with home health care to offer a unique service: hotel vacations with home health care support. Life Science Communication is leading the way in the conception and development of this business idea, as well as the implementation of its market presence.
Life Science Communication has designed the market presence and is responsible for the gradual national launch of the new service, which started last week with the launch of the web platform, marketing activities and national media relations. Sonntagszeitung, Schweiz am Sonntag, Schweiz aktuell and SRF have reported about the innovative service in the border area between health and tourism.
As a central aspect of the market presence, the agency created an image concept and a name that makes the service personal and multilingual: Claire & George personalizes the marriage of care and hospitality, so to speak. Claire stands for the caring side and George for the butler. "It is important that the customers feel addressed as vacationers and not as people in need of care," says Susanne Gäumann, project initiator and Bern site manager of Life Science Communication.
In the visual appearance, the focus was also on addressing the clientele not in terms of illness, but as people who, like everyone else, need a vacation and a little support to boot. Because we all need a vacation, not only from work, but also from everyday life, says Gäumann.
During the implementation of the website, criteria for barrier-free websites were applied. Special attention was paid to readability and simple navigation structure. The result is a Website, which in its simplicity and clarity is actually intended to break down barriers and appeal to vacation-hungry people of all ages.
