BMB designs launch campaigns for new hand sanitizer "Silkmed"
On behalf of Helvetic Medical, BMB has already designed the product packaging for «Silkmed» and developed the entire corporate design and website. Now, the Zurich-based agency has created a brand identity that positions Silkmed Hand Sanitizer as a contemporary lifestyle care product with clinical efficacy.
Silkmed is a new type of gel for hygienic hand cleaning without water, which eliminates bacteria, fungi and viruses on the surface of the hand within seconds. The key benefit of the product is also the campaign promise. "Because you can't always choose what to touch" is dramatized in a striking way with images from the world of politics. Where else, if not here, are clean hands of crucial importance?
To the spot
The campaign was launched in the summer with a viral ad and has since been running on various high-impact websites such as 20minuten.ch and usgang.ch. Print implementations and dialog measures with pharmacies and drugstores are also planned or already being implemented.
To the spot
The campaign was launched in the summer with a viral ad and has since been running on various high-impact websites such as 20minuten.ch and usgang.ch. Print implementations and dialog measures with pharmacies and drugstores are also planned or already being implemented.
