Ammarkt for TVO: Campaign for a new beginning
TVO, the television station for Eastern Switzerland, is unveiling its completely new programming concept. The regional station is embarking on a radical fresh start. In the accompanying campaign, Ammarkt shows that many have already successfully reinvented themselves.
TVO is celebrating a special premiere with "60 Minutes. According to a press release, the new magazine of Eastern Switzerland Television replaces all previous content without exception and presents a new hour every day from 6 p.m. with news, talks and reports from Eastern Switzerland. Two presenters, a new studio and everything worth knowing and exciting about Eastern Switzerland's politics, economy, sports, culture, society and lifestyle.
Ammarkt dramatizes the decision to fundamentally change TVO through the impressive biographies of international personalities. "Already many have successfully reinvented themselves." Among them 50 Cent, Arnold Schwarzenegger, Marilyn Manson, Che Guevara or Angela Merkel. With cinema, TV and radio spots, posters, ads and banners, the campaign will not be overlooked in eastern Switzerland. The campaign will run from two weeks before to two weeks after the premiere of "60 Minutes".
