Michael Meyer from Diesel to Hipeak BTL
After seven years in the textile industry, Michael Meyer is switching sides. The former marketing and sales director at Diesel Switzerland is now a managing partner at the agency Hipeak BTL.
Meyer was previously Brand Manager at Bacardi and Event and BTL Manager at JT Internatonal (Camel/Winston). "I have been following Hipeak BTL's path for a long time and have already realized several projects with the team," said Michael Meyer in a statement. Michael Meyer joins Linus Eidenbenz, Daniel Rasumoswky and Philip Eggenberger as the fourth partner at the agency, which has also had a branch in Lausanne since the beginning of May. The agency will also be rebranded next August: Hipeak BTL will become Jeff. "The old name has a certain potential for confusion for historical reasons," says Meyer. Jeff stands for "Joint efforts" - together with the client, we are twice as strong. The name is bold, catchy and represents the agency perfectly. "Our aim is to become the leading BTL agency in Switzerland," says Meyer.
