Wander: Still on the move with Mediadedgecia
Wander's media account for Switzerland and Austria was won by its previous media agency, Mediaedgecia, in a competitive pitch. The account includes communications activities for Wander Power's brands Ovomaltine, Caotina, Twinings, and Isostar.
Among other things, the touchpoint studies and the return on investment and strategy tools were convincing, Beatrice Müller, Wander Marketing Manager, was quoted as saying in a press release. The new TV optimization tool "Sales Edge TV" also makes it possible to increase the efficiency and effectiveness of TV spendings.
