Valencia: Welcome to the barbecue
Feldschlösschen is kicking off the summer with a cross-brand promotion designed to draw both women and men to the grill. Valencia Kommunikation designed the visuals for the campaign.
This barbecue season, the three brands Feldschlösschen Premium, Eve by Cardinal and Feldschlösschen Original are joining forces for the first time for a cross-promotion. Valencia created a visual that unites the three target groups of the barbecue drinks and is used for the print advertising. The visual was adapted for the outer packaging of the individual brands. A promotional disruptor already familiar from last year creates the unifying recognition.
The winning code promotion is currently running until the end of the barbecue season and will be communicated on the bottle and can packaging of Feldschlösschen Original, Eve by Cardinal and Feldschlösschen Premium.
Responsible at Valencia Communication: Simone Fluri (Creative Director), Nadine Weber (Art Director), Sebastian Refardt (Text), Emanuel Plüss, Patrick Hublard, Fabian Matz (Desktop), Melanie Nolte, Isabelle Bach (Consulting), Roger Weber (Photography).
