Valencia designs organic lager for Feldschlösschen
To mark the 20th anniversary of Coop Naturaplan, many Swiss brand-name products are now available exclusively in organic quality for the first time, including Feldschlösschen beer. Valencia gave the design a fresh, green organic look.
Because the beer has been brewed with ingredients produced according to organic guidelines. Valencia Kommunikation designed the label and carton repackaging for the lager beer.
Responsible at Feldschlösschen Beverages: Rüdiger Galm (Head of Product Development), Stephanie Künzler (KAM Director Business Unit Coop), David McCann (Brand Portfolio Director Feldschlösschen), Simone Schmutz (Brand Manager Feldschlösschen). Responsible at Valencia Communication: Béatrice Ketterlin (Art Director), Sandra Käser (Desktop), Melanie Nolte (Consulting).
