Nugg.ad founds research unit
The agency Nugg.ad has established an independent research unit called «Audience & Research.» Its purpose is to provide answers to questions related to online marketing.
The new research unit will provide well-founded reports, insights and studies, the agency said in a press release on Monday. The unit will also provide valid performance measurements on the efficiency of online campaigns.
The new unit will be headed by Anna Cremers, who has already been in charge of Nugg.ad's statistics department as Director Statistics & Insights for several years. According to the agency, the unit offers the advertising market comprehensive campaign evaluations and consulting as well as targeted strategy solutions for advertising projects. In combination with the existing Nugg.ad know-how, media decision-makers at advertisers and agencies would receive comprehensive reports and insights in order to obtain precise statements and correlations about the efficiency of their campaigns or the composition of their target groups. Additional results can also be expected from cooperation with other research institutions and universities.
To mark the launch, the "Audience & Research" unit is publishing a study on the surfing behavior of Germans. "How the Internet surfs" shows the affinities and habits of the German online population. The study is now available on the unit website for Download ready
