Publisuisse: Solid profit despite decline in sales
Publisuisse closes the financial year with a solid profit of CHF 3.7 million and a decline in turnover. The Board of Directors remains unchanged, as decided at the Annual General Meeting.
Publisuisse was unable to repeat the sales record set in 2011. Nevertheless, net profit after tax amounted to CHF 3.7 million. Publisuisse closed the 2012 financial year with net sales of CHF 328 million and a decline in sales of -4 percent. Net sales from the marketing of traditional TV advertising for SRG channels amounted to CHF 294 million (-8% compared to the previous year). Net sales in the other business areas (TV and radio sponsorship and cross-media) amounted to CHF 34 million.
A difficult year for the Swiss advertising market
In 2012, the Swiss economy and the advertising market had to assert themselves in a difficult national and international environment. New competitors entered the market, which led to even fiercer competition, as Publisuisse writes in a press release. The decline in sales in 2012 is also due to the fact that the record sales in 2011 provide an exceptionally high basis for comparison.
Further information on Publisuisse's financial year can be found in the Annual Report. The 2012 Annual Report can be ordered on the Publisuisse website or downloaded be
The Board of Directors of Publisuisse is composed as follows:
President: Gilles Marchand, Director RTS
Vice President: Paul Nyffeler, Consultant Univest
Members:
Dino Balestra, Director RSI
Roger Basler, Managing Director Heineken Switzerland
Nico Issenmann, owner of Issenmann Consulting
Daniel Jorio, Director of Finance and Controlling SRG SSR
Rudolf Matter, Director SRF
