Hasenfeld: Launch campaign for the new RBS trains
Regionalverkehr Bern Solothurn RBS has taken delivery of six new low-floor express trains. The agency Hasenfeld Zürich has publicized the offer in a broad-based campaign.
The new RBS trains are larger and more comfortable than the old ones, which are popularly known as "Mandarindlis". The advertisers have therefore christened them "Oranges". Among other things, three commercials were created that are being shown in cinemas and on regional television.
> To the spot 1
> To the spot 2
Responsible at RBS: Jürg Kernen (Head of Marketing and Sales), Christine Hubler (Marketing). Responsible at the Hasenfeld agency in Zurich: Director: Jyri Pasanen. Photo: Anita Baumann.
