Küttel Laubacher relaunches real estate portal
The real estate portal Newhome.ch has been sporting a new look since March 2013. As part of the overall concept, the Küttel Laubacher advertising agency designed the relaunch of the website.
The agency also created a new corporate design for the company. And as the "icing on the cake," Küttel Laubacher created a national campaign. 15 cantonal banks are participating in the New appearance.
The commercial with a not quite everyday cast is the centerpiece of the campaign. The spot was created in collaboration with the Baden-based production company Maybaum Film and Brunner&Meyer - Büro für Animation und Illustration, Zurich. For one day, the film studio was transformed into a fairytale landscape. In the leading role: Snow White - accompanied by the seven dwarfs.
