Fast on the road with Maurice Lacroix
Maurice Lacroix's new advertising locomotive pulled into Zurich main station on track 18 on Thursday morning. It has been on the Swiss rail network for a year as the first locomotive from a watch brand.
Marc Gläser, Managing Director of Maurice Lacroix, was present in the driver's cab. After brief speeches by SBB and Maurice Lacroix, the advertising locomotive was ceremoniously christened with champagne and handed over to the public. "With this commitment, we want to make the Maurice Lacroix brand better known throughout Switzerland and anchor the brand even more firmly," explained Marc Gläser.
From now on, the advertising locomotive will run on the entire Swiss rail network for a year. It is the first locomotive in Switzerland to be adorned with the image of a watch brand.
