Exxtra teast with acceleration of Audi RS6
Exxtra Y&R has designed an ad with an integrated teaser for Audi. The special ad will appear in *Bilanz Cars*.
It is meant to illustrate: "Thanks to Audi ultra lightweight technology, the new Audi RS 6 Avant accelerates even faster." The cover of the current issue is one finger's width narrower, so that the text "In 3.9 seconds, put your balance sheet cars in front of you, wet your index finger and turn the page" can be read from the outside. If you follow this, you learn on the open double page that the Audi RS 6 Avant can accelerate from 0 to 100 in exactly the same time.
Responsible at Audi: Erich Hunold (Head of Marketing Audi) Barbara Wernli (Head of Advertising Audi). Responsible at Exxtra Y&R: Markus Gut (CCO ), Sarah Paul, (AD), Joelle Hauser (Graphics), Marion Lim (Text), Catherine Pearson (DTP), Susan Baumgartner (Consulting).
