Hesskisssulzersutter: New campaign for South Tyrol
The newly designed campaign by Hesskisssulzersutter for the South Tyrol Marketing Agency (SMG) focuses on «South Tyrol as a place to live.» This unique region is portrayed through a variety of colorful characters.
Of the nearly 200 applications received as a result of a public call, five South Tyroleans were selected by a jury of experts for a first series: Anna Quinz (journalist and blogger), Stefan Maria Braito (nature teacher and free spirit), Andreas Marri (alpinist and environmental engineer), Christine Schönweger (farmer and schnapps distiller) and Max von Milland (musician) - all people who embody the different facets of a land that combines the Alpine and the Mediterranean in its culture.
In addition to the ad campaign, videos and banners were also realized, according to a statement. Furthermore runs on the Landing page currently running a contest to win a day with a campaign protagonist of your choice.
Responsible at SMG: Christoph Engl (Director), Martin Bertagnolli (Head of Market Management / Head of Marketing), Daniela Cermakova (Head of Market Management Germany, Switzerland & Austria). Responsible at Hesskisssulzersutter: Roland Sutter (Managing Director), Tamas Kiss (Creative Director), Torsten Schallmaier (Text), Florian Bachofen (Art Director), Lars Bo Müller (Account Director), Michael Stangl (DTP), Dennis Eitner and Helene Roth (Online), Caroline Landolt (Media Planning, ZipMedia). Responsible for film and photo: Nathan Beck (photography), Andi Widmer (camera), Raphael Bondy (editing), Philippe Krähenbühl (interviews).
