"We love to entertain you"

With 5 boat trips on 5 Swiss lakes, 4 star DJs and lots of wild parties, "We Love Boat" was a complete success for the promo for ProSieben's Swiss window. A DJ team led by (Captain) Mr. Da-Nos, (First Officer) Mahara McKay, (Maître de Cabine) Tania La Croix and (Deck-Hand) Gimma transformed the ships on Swiss waters into deceptively real-looking Caribbean cruisers. They offered a love boat ambience in the "Tiki" style of the late 70s, accompanied by current chill-out and electro music on two decks. The new party series is now being continued in various hangars in Switzerland. "ProSieben Love Air" once again aims to be as close as possible to the target group and bring the claim "We love to entertain you" to life. It was already launched on November 14 in Altenrhein SG.
On behalf of ProSieben, the agency Zürich Tokio developed an eye-catching visual concept in the "airline style" of the late 1960s and drew attention to the event with national advertisements, a website and a TV commercial. pan