Publicitas Cinecom becomes marketing partner of Kino Rex
A new multiplex will open its doors at the Rex cinema in Thun at the beginning of 2014. Publicitas Cinecom is the exclusive partner for marketing the advertising space in the new 5-plex cinema Rex Thun.
Kinobetriebe Marti, under the management of Alain Marti and Nadia Bähler, operates the three cinemas Rex, City and Lauitor in Thun. The Rex cinema closed its doors temporarily in 2012 and is currently being renovated. A new multiplex cinema with five screens is being built. Publicitas Cinecom is a long-standing business partner of the Marti cinema. With the marketing mandate for the cinema operator's expansion project, Publicitas Cinecom will have a market share of around 64% in the Bern metropolitan area from 2014, according to a press release.
