Gemi February: Increase in electronic media
The overall market remains stable, with electronic media as a whole showing a slight increase. Radio and the Internet are continuing their upward trend - only Adscreen and Teletext are experiencing a slight decline, as the Goldbach Index shows.
TV again closed February with an index of 621, thus maintaining the previous month's very good figures. Radio improved slightly by 419 (417), and Internet also increased by a further 6 index points to a total of 754. AdScreen lost 5 points compared to the strong pre-Christmas advertising period. However, with 648 (653) index points, digital advertising space continues to confirm its great popularity, which is particularly evident when compared with the previous year's figure (474). Teletext also recorded a minimal decline of 2 index points.
The overall market and electronic media are proving consistent. The overall market once again confirmed its value of 236 index points, while the electronic media increased by a further 627 points (626).
