Valencia: Easter magazine created for Coop

The new issue of Coop's Easter magazine was published on March 19, 2013, just in time for the Easter preparations. "Deceleration" and "Family" are once again the themes of the magazine, which is intended to get people in the mood for the coming festive season with recipes and Coop Easter offers.

"It's important to Coop to authentically convey all the preparations around Easter," says Creative Director Tommy Schilling. Together with the team, he tried to capture these in simple scenes and recipe arrangements. They are snapshots of a relaxed Easter weekend with the family. "We didn't want anything artificial or staged in the picture," Schilling continues, "but to evoke a smile in readers just by the mood captured. The pictures should inspire Coop customers and encourage them to shop at Coop."

The magazine is available in all Coop stores and was enclosed with the Coop newspaper.

Responsible Coop: Thomas Schwetje (Head of Marketing/Services) Sacha Zuberbühler (Head of Advertising), Stefanie Gloor (Project Manager Advertising), Karin Heliopoulos (Head of Media). Responsible at Valencia Communication: Claudia Ferrari, Iraklis Hungerberg (Consulting), Tommy Schilling (Creative Director), Anett Oldenburg (Art Director), Nicole Bollinger (Graphics), Guillermo Garcia (Text), Marco Fritz, Stefan Stohler (Desktop), Photo: Daniel Infanger (People) & Martin Graf (Food), Styling: Claudia Schilling (Set & Props), Feride Dogum (Food), Ruth Bugmann (People) & Franziska Fitze (Hair/Make up).