SNK stages mysterious terracotta warriors
The Bern History Museum is showing an exhibition on the history of China entitled "Qin - The Immortal Emperor and his Terracotta Warriors". The Zurich branding agency SNK is responsible for the conception and implementation of the campaign.
Since this week, the posters, TV spots and e-board clips can be seen throughout Switzerland. With five key visuals in five different colors, the poster campaign picks up on the diversity of the figures. The dark, luminous colors, the color gradient and the lighting are intended to reinforce the mysterious aura of the terracotta warriors of the First Emperor of China. The color spectrum is based on the colors used to paint the terracotta figures around 2,000 years ago.
The TV spot and the e-board clips also celebrate the mysterious nature of the clay warriors: the camera scans the surface of an entire terracotta figure and ends up focusing on the back of the head. Only a surprising turn at the very end allows a brief glimpse of the warrior's face. A teaser that invites the viewer to encounter the ten terracotta figures "Face to Face" at the exhibition in Bern.
http://www.youtube.com/watch?v=gMqSsqmFa94
&Söhne is responsible for the cinematic production, the figures were recreated in 3D by Pure (Berlin).
Responsible at the Bern Historical Museum: Michèle Thüring, Head of Marketing & Communications (overall responsibility). Responsible at Scholtysik Niederberger Kraft: Armin Niederberger (overall direction), Susanne Menger (creative direction), Clau Isenring (text/concept), Nicole Haller (graphics) and Christa Kostgeld (consulting). Responsible at &Söhne, Winterthur: Tobias Weber (Director), Baptiste Planche (Producer), Cyril Boehler (Composer), Tobias Weber, Jonas Scheiwiller (Editing). 3D: Pure, Berlin. Sound Mix: Jingle Jungle, Zurich. Color Grading: On Line Video 46, Zurich.
