To the point: all pure
"Extra omnes"—everyone out—was the command given in Rome on Tuesday at 5:33 p.m. All cardinals not eligible to vote were required to leave the Sistine Chapel. The conclave to elect the pope began.
All in, on the other hand, is the motto at Mediapulse. After the first expert group, consisting of two experts from Norway and Belgium, delivered its report on schedule last week - it had to focus on the question of whether the international standards of media research were being met - Mediapulse is now going on the information offensive. Original quote: "With the aim of providing open and transparent information, these expert reports will be published unchanged. Prior to their publication, the expert reports will be analyzed in the circle of trusted stakeholders. During hearings, these stakeholders will have the opportunity to discuss their analyses and findings in detail on a professional level in direct talks with the expert." Invited to the first hearing, which will take place on March 15, were OFCOM, the Telesuisse association, SRG, 3+, RTL Group and Sat1/Pro7 representing the broadcasters, the marketers Publisuisse, Goldbach Media and Ringier, SWA representing the advertising clients and IGEM representing the media agencies. Kantar Media, as owner and operator of the new panel, will also be present at the hearings.
Aha, someone seems to want to hedge his bets. All those involved should now put in their two cents, in the hope that calm will then return. In the sense of Mitgegangen - Mitgefangen - Mitgehangen.
The second hearing is about the suitability of new research in capturing TV usage for local TV stations. This time it will be two Swiss experts. This hearing will take place on March 26. Invited are: see above! And then? O-Ton: "After these hearings, the board of directors of Mediapulse, in which the above-mentioned interest groups (see above!) are represented, will decide on the measures to be derived from the expert reports and the publication of the data. " So so!
This raises a few questions for me: Weren't the upcoming problems (station allocation, panel increase or weighting for the regional stations), to name just the most important ones, known for a long time? Were there no expert reports until the scandal in mid-February? Or were they not even discussed? Or were they simply waved through because the experts talked down the problems? We will probably never know.
As it was so nicely put at a media orientation last year: "Mediapulse is moving up to the top of the world in television research."
Pierre C. Meier, Editor-in-Chief
[email protected]
