Formeldrei stages the BLS anniversary day ticket
In 2013, BLS is celebrating "100 years of the Lötschberg Railway" with the anniversary visual by Formeldrei. This adorns all vehicles and many stations.
BLS is celebrating the anniversary with two major public festivals in summer, on the north and south ramps of the Lötschberg tunnel, and now also with a special excursion ticket to mark the 100th anniversary. "We celebrate - you benefit" is the slogan for the first BLS day ticket, which entitles customers to free travel by train, bus and boat on the entire BLS route network. The special feature of the offer is that the cheapest day pass from CHF 25 is limited to 100 per day and must be purchased at least five days before the date of travel. This is intended to stimulate advance sales and reduce dependence on the weather.
Responsible at BLS: Claudia Brun (Project Manager), Martin Gäggeler (Head of Product Management Leisure), Mark Bachmann (Head of Advertising), Yvonne Müller (Product Manager Leisure). Responsible at Formeldrei, Bern: Moritz Adler (graphics/concept), Mathias Zimmermann (graphics & illustration), Christian Wüthrich (text/concept), Patrick Ochsenbein (consulting).
