New LGK: FC campaign continues
The Neue LGK agency has expanded the campaign for the BZ Berner Zeitung with four new themes. Once again, world events are viewed through a regional lens.
"With the BZ, Bern always comes first". Since the relaunch of the BZ Berner Zeitung in 2010, this not only applies to the sequence of departments in the paper, but is also the claim for the communication campaign created by the Neue Lgk agency. On display are pictures of world events, contrasted with a Bernese catchphrase to local news or special features. In this way, the newspaper wants to clarify its positioning as a regional information brand that also reports on international news from its own point of view.
The newspapers BO Berner Oberländer, TT Thuner Tagblatt and BZ Langenthaler Tagblatt, which are part of the brand portfolio, also advertise with the same mechanics, but partly with their own subjects. According to the press release, the new subjects are now in use as posters, advertisements, railboards, online banners and cinema slides.
Responsible at Espace Media: Manuela Rufer (Advertising Manager), Patrick Linder (Advertising Project Manager), Andre Laub (Reinzeichnung). Responsible at Neue LGK: André Benker, Hans Tanner (Creative Direction), Stephan Wittwer (Art Direction), Andreas Szentkuti (Text), Miro Pfister, Jeannine Moser (Graphics), Silvano Spezia, Natalie Suter (Consulting).
