Rough: New outfit for Bernie's
The Rau advertising agency was commissioned by New Bernie's Fashion in December 2012 to develop a spring/summer campaign. The subjects can now be seen on posters in various formats, on mailings and in shop windows.
Derived from the founding year 1961, buildings by famous architects such as Oscar Niemeyer (National Congress Brasilia, the Museum of Contemporary Art Niteroi) or Pierre Koenig (Case study house 22 in Los Angeles) were chosen as backdrops to represent exclusive women's and men's fashion. A "making of" is used for PR purposes and as an addition to the website.
Responsible at New Bernie's Fashion: Pina and Rinaldo Di Falco (owner). Responsible at Rau Advertising Agency: Richard Rau (creative direction), Andreas Konrad (art direction), Mauro Dimitri (styling/consulting), Oliver Rau (overall responsibility), Alfredo Schilirò, Flowcube (strategic communication), Andrea Diglas (photography), Riccardo Midolo and Pure GmbH, Berlin (image processing).
