My Sign designs the world's largest greetings card for Alpiq
My Sign has launched a new record attempt for Swiss-Ski's association sponsor. The agency created the world's largest greeting card for Alpiq.
At the end of January, a 63 x 43 meter large and almost one-tonne heavy canvas will be hung on the dam wall of Lac de Cleuson in the 4Vallées ski area (Nendaz, Veysonnaz, Thyon, Verbier). To be found on it: Almost 10,000 greetings from snow sports fans. The greetings come from the Fanpower.ch website. Around 10,000 fans can enter their personal message to the athletes there, giving them the necessary impetus for the current season. In addition to this campaign, there is also other attractive content such as web TV background reports produced by Imotions Film & Media and video blogs by the athletes as well as news about the current season.
To draw the attention of snow sports and bobsleigh fans to the congratulatory campaign, the Olten-based agency relied on print advertisements, banner ads and intensive PR work in collaboration with the agency By the Way Communications. And, of course, a Facebook page, which attracted almost 2,000 fans within a few days, who were subsequently the first to be immortalized on the banner.
As the crowning glory of the campaign, all participants can purchase their part of the canvas, which has been transformed into a stylish shopping bag, at cost price via the website
To draw the attention of snow sports and bobsleigh fans to the congratulatory campaign, the Olten-based agency relied on print advertisements, banner ads and intensive PR work in collaboration with the agency By the Way Communications. And, of course, a Facebook page, which attracted almost 2,000 fans within a few days, who were subsequently the first to be immortalized on the banner.
As the crowning glory of the campaign, all participants can purchase their part of the canvas, which has been transformed into a stylish shopping bag, at cost price via the website
Responsible at Alpiq: Martin Bahnmüller (Head of Corporate Communications), Beate Kehrberger (Head of Branding & Sponsoring), Kristina Schneider (Project Manager Sponsoring). Responsible at MySign: Reto Baumgartner (strategy and project responsibility), Christof Maass (web design), Joelle Büchel (web implementation), Mike Müller, Dominik Richner (programming of congratulations application), Karin Knabenhans (design of congratulations card/print advertising material), Manuela Russo (DTP), Martin Rüegg (concept/text). PR: by the way communications, Marc Wälti. Web TV: Imotions Film & Media, Patrick Kappeler. Production and assembly Blache: Print concept, Gianni Venezia.
