Goal pleads with Noser for lower electricity consumption
Goal continues to design advertisements for Noser Light that make direct references to politics. In a nod to the Green Liberal Party (GLP)«s popular initiative »Energy Tax Instead of Value-Added Tax” and the federal government’s ecological tax reform, Noser Light rejects the “eco-commissioners” from Bern.
The company advocates lower electricity costs and therefore recommends to consumers on posters that "LED is simply fat". And in advertisements, the budget-friendly slogan is "If you can't see the eco-commissioner... then save with LED".
Responsible at Noser Light: Hans-Ulrich Noser. Responsible at Goal: Alexander Segert (concept), Christoph Herter (graphics).
