JWT+H+F: With Kleenex through the flu season
The advertising agency JWT+H+F has created a poster campaign for Kleenex. The posters are designed to position the tissue pack as a friend during flu season.
The motifs show that the Kleenex packet is always there when you need it - no matter where you are. F-12 and illuminated posters are used as advertising media in the largest Swiss railroad stations. The campaign is present across borders in the form of rail posters on SBB and ÖBB trains. Various samplings will also be carried out in January.
Responsible at Kimberly-Clark: Franziska Leisi (Marketing Manager Family Care), Corinne Anliker (Brand Manager Kleenex). Responsible at JWT+H+F: Remy Fabrikant (overall responsibility), Enrico Bachmann, Grischa Rubinick (CD), Grischa Rubinick (AD), Vanessa Lehmann-Spalleck, Christine Krause (consulting), Mathias Bart (text), Jonathan Heyer (photography), Rohner Retouche (image processing).
