Rosenstar creates communication presence for PH Luzern
Starting next summer, the University of Teacher Education of Central Switzerland PHZ Luzern will operate under the name PH Luzern. The appearance for this and the corresponding campaigns come from the Lucerne agency Rosenstar.
With the dissolution of the concordat with Zug and Schwyz as of August 2013, the name PH Luzern will become official. Last year, the PH Luzern was already commissioned to create a new communication identity. The image developed by Rosenstar stands out due to the variable use of visual and verbal elements, clear structures and a high recognition value, the agency said in a statement on Tuesday.
The logo in five color variations is intended to represent the different service areas of the PH Luzern. The image concept collages people, space and object subjects and is based on the geometry of the logo. In addition, there is a claim concept that playfully deals with the term "further": to pass on, to get ahead, to think ahead. "The basic idea here is the process of learning, of further development, which is central at a university of education," says Selina Krummenacher of Rosenstar.
In addition to the communication appearance, Rosenstar also developed the campaigns for the launch and the information events of the PH Luzern. The text of a type solution is based on the claim variants.
