TV commercial of the year
In addition to the «Advertiser of the Year» award, the 2012 “TV Commercial of the Year” was also honored at Thursday evening’s gala. UPC Cablecom once again took home the prize this year.
20 films were put forward by Werbewoche via Facebook for the vote for "TV Spot of the Year". Like last year, a film from the campaign for UPC Cablecom was chosen as the winner. It was designed by the Zurich agency ViznerBorel. Director Reto Salimbeni and his Zurich-based Manifesto Films were responsible for the spots featuring Hollywood Swiss Carlos Leal.
A spot for Charles Vögele created by the new Publicis subsidiary Red Lion was voted second. Five clubs in Switzerland were given the chance to get new clothes at Charles Vögele's expense. For example, a women's team of rope pullers.
Third place goes to Lidl Switzerland with a campaign by Unikat. Lidl wants to position itself more Swiss with its products. The agency had some really beautiful landscapes depicted for its spots.
http://www.youtube.com/watch?v=lyaG3_fHxCg
The second and third place campaigns were also realized by Manifesto Films - directed by Reto Salimbeni.
A PDF with all nominees can be found here.
