UBS launches new campaign
UBS is set to make a comeback not only in the black but also in the media—specifically on the advertising pages.
As Dow Jones announced in a report, the bank is planning a new advertising campaign, "To Reestablish Reputation". The aim is to restore trust in the brand. The bank is once again excellently positioned and is on the right track with its strategy. At the same time, the top management wrote in a memo to employees today (Thursday) that it will take a little more time and effort before UBS can once again enjoy the full trust of its clients.
