Gemi: TV and Adscreen increase at the end of the year
Advertising volume is set to surge once again toward the end of the year, particularly on TV and Adscreen. Radio, the Internet, and teletext, on the other hand, are seeing a slight decline. This is shown in the December issue of the Goldbach Index (Gemi).
After falling for the first time in the previous month, Adscreen again recorded a significant increase of 20 index points to 643, according to a Goldbach press release. Not quite as high, but also significant, is the increase in TV by 5 index points to 621 and in electronic media as a whole, which recorded an increase of 4 index points to 619.
The radio media declined slightly, losing one index point to 417, while the Internet and teletext each lost two index points to 633 and 81 respectively. The overall market reached 233 index points in December, which corresponds to a loss of one point compared to the previous month.
