Last but not least: A Envy to Remember
A new study shows that Facebook breeds envy and makes people unhappy. And in the end, this leads to a... that's right, a spiral of envy!
Researchers from Humboldt University Berlin and the Technical University of Darmstadt have published another Facebook study (there are already around 20,000). This time they found that Facebook promotes feelings of envy and therefore dissatisfaction. The reason: other users are known to always show the bright side of life. Not only with duckface self-portraits from above, but especially when it comes to travel and hobbies. Facebook envy is therefore more of a leisure envy, while people in personal contact envy each other's skills or careers.
Media researcher Jan-Hinrik Schmidt adds to Faz.net However, he also says that Facebook envy is friendlier than many of his envious colleagues. Although people are envious of friends who are currently in the Caribbean, they are also happy for them. Envious people can react on Facebook by uploading impressive leisure photos themselves. According to Schmidt, this creates an "envy spiral". Because other users only become more envious of the new photos. In the end, everyone is significantly envious of each other.
Hopefully, these research findings, which are quite relevant for humanity, will not deter anyone from becoming a "fan" of the Advertising Week to become. The site is guaranteed to be free of vacation photos. (hae)
