The impact check of Werbewoche January 2013
We show how current campaigns are performing with consumers.
In terms of awareness, the Chocolat Frey ad by the advertising agency Spillmann, Felser, Leo Burnett came out on top, followed by the SBB ad by the agency Contexta and the Ikea ad by the agency Wirz. In the Uniqueness criterion, the Unicef ad by Saatchi&Saatchi is well ahead of the Pastorini ad by advertising agency Lesch + Frei and the ad for Goldau Zoo by Advico Young&Rubicam. Unicef also wins Brand Fit ahead of the ad for Swiss meat by the advertising agency Polyconsult and the Ikea ad. In terms of likeability, Unicef wins just ahead of Goldau Zoo and the Pastorini ad.
Impact-Check of Werbewoche January 2013 (PDF)
Impact check of Werbewoche January 2013 (detailed results, PDF)
