Visu'l: Winter campaign for Gstaad Mountain Rides
Just in time for the start of the winter season, Gstaad Mountain Rides has expanded its offerings with a new snow park and additional activities. The Bern-based agency Visu’l created the “Rock the Mountains” campaign for the leisure region.
Gstaad Mountain Rides is the region with the only glacier ski area in the Bernese Oberland and offers snow fun from the end of October to May, the longest ski run in the entire region and attractive offers for the whole family, according to a press release. With the Rock the Mountains campaign, Visu'l wants to condense the advantages of the ski resort into a key visual: the memorable ice cube. The overall visual of the communication measures is intended to appeal to all dialog groups - especially younger winter sports enthusiasts. In addition to the basic poster medium, the campaign will now also be transported via streetcar hangers, postcards, advertisements, ePanels and Internet TV spots. Those who take part in the SMS & Win competition have the chance to win a season pass for the region and many other attractive prizes. Visu'l is implementing the annual winter campaign for Gstaad Mountain Rides for the sixth time.
Responsible at the Gstaad Mountain Rides Association: Markus Walker, Project Manager Marketing. Responsible at Visu'l: Grégoire Bossy (CD); Grégoire Bossy, Barbara Lüthi, Sarah Platzer (graphics); Rolf Loepfe (text/concept); Rolf Loepfe / Barbara Lüthi (consulting); Karin Künzle (media).
