Draftfcb/Lowe: Opening a restaurant for children
With the «Cooking for Kids» initiative, Draftfcb/Lowe developed a culinary fundraising campaign. Here’s how it works: Potential donors open a restaurant in their own homes for a day and host guests. Or you can be a guest and support the initiative that way.
The proceeds from the "restaurant" are donated to SOS Children's Villageas the agency writes in a press release. Together with Drei Elemente, Draftfcb/Lowe Zurich has launched its own Facebook- and Web application designed. It is used to open the restaurant, present the menu, register as a guest and share the event with friends.
Responsible at SOS Children's Villages: Philipp Scheidiger (Head of Marketing), Marc Bächler (Head of Communications), Christine Weber (Online Marketing Manager). Responsible at Draftfcb/Lowe Zurich: Dennis Lück (ECD), Tizian Walti, Maximilian Kortmann, Ricky Bruderer (Text), Stephanie Lang, Christoff Strukamp, Ranja Issa, Javier Santillan, Valeria Koller (Art), Elodie Caucigh (Strategic Communications Manager), Kathrin Leder (Strategic Planner), Drei Elemente (Social Media Production).
