New LGK: interactive festive card for the post office
Swiss Post not only delivers our Christmas greetings and gift packages. It also sends out tens of thousands of copies of its own festive card - created by the Neue LGK agency.
For its fifth card for the Post, Neue LGK collaborated with The Eyecatcher to turn it into an interactive experience: a clue on the card invites recipients to visit Post.ch/xmas on. On this microsite, the "star champions" can be given an individual text and distributed as an animated e-card - via e-mail and Facebook post to friends and family.
Responsible at Swiss Post: Annina Flaig, Roland Schwarz (Project Management Communication). Responsible at Neue LGK: Andreas Szentkuti, Stephan Wittwer, Miro Pfister, Nadja Jost, Nina Geissbühler, André Benker (creation), Natalie Suter, Nicole Trasatti (consulting), The Eyecatcher, Camille Zimmermann (online production), Elefant Studios (animation), Audioflair (music), Carton Ideen (printing).
