Dynamite: New brand identity for City Garden Hotel
The countdown is on. The City Garden Hotel in Zug will open on January 18, 2010. Dynamite Advertising developed the entire brand identity, including the communication materials.
The visual dramatizes the fact that the hotel is located in the middle of the countryside but still in the city. From January 4, 2010, street posters and newspaper advertisements announce the opening of the 4-star hotel.
Responsible at Parkhotel Zug: Stefan Gareis (Director), Jan Ch. Ericsson (Head of Sales & Marketing). Responsible at Dynamite: Roger Bosshart (overall responsibility), Alexandra Nessler (AD), Jens Kallauch (consulting), Thomas Campolongo (freelance copywriter-concept designer), Fotosolar (photo and image editing).
Responsible at Parkhotel Zug: Stefan Gareis (Director), Jan Ch. Ericsson (Head of Sales & Marketing). Responsible at Dynamite: Roger Bosshart (overall responsibility), Alexandra Nessler (AD), Jens Kallauch (consulting), Thomas Campolongo (freelance copywriter-concept designer), Fotosolar (photo and image editing).
