Motivating ski racers with webguerillas and ovo
Under the slogan «My Helmet for Patrick,» fans can submit motivational messages for Swiss ski star Patrick Küng. The best messages will be printed on the downhill and super-G specialist’s helmet.
This season, Patrick Küng wants to take off - even if things have not yet gone as planned. Fans can support him in this and send motivating words until December 5 via the Ovaltine Facebook page submit. Küng then chooses his five favorite texts, which are then printed on the helmet for five important races. Among them are the legendary downhill race on the Lauberhorn or the race in Kitzbühel - the Streif is considered the most dangerous stretch of race track in the world.
The helmet app was designed by Webguerillas, Ovomaltine's digital agency.
