Ideart: Campaign created for EWL
Starting in January 2013, customers of EWL Energie Wasser Luzern will be able to choose their own electricity quality. The Lucerne-based agency Ideart has created a campaign for this purpose.
Ideart was commissioned to launch the four available products - natural electricity, grey electricity, hydroelectricity and solar power. In a competitive presentation, the Lucerne-based advertisers came out on top against two competitors. The new campaign was launched in mid-November with posters, customer mailings and Microsite.
Responsible at EWL Energie Wasser Luzern: Petra Zimmermann (Head of Marketing). Responsible at Ideart Design & Advertising Lucerne: Ludek Martschini (concept/creation), Peter Martschini (production/organization), Andreas Troxler (freelancer; concept/text). Photos: Fotosolar, Emmenbrücke.
