Pixel disco: The reed 1892
120 years after the «Ried» guesthouse was built in Wilderswil, Bern, the Pixeldisko agency is bringing it back to life. A campaign was launched to mark the renovation work and the planned rental of the property.
The guesthouse is modeled on a chalet built in the Bernese Oberland, the living space is alive with bright high rooms, elegantly finished parquet flooring, carvings and many other impressive features of the most artistic craftsmanship from the period of historicism. The agency communicated this with the help of a contemporary image/word mark, imagery, image brochure and website, as well as an advertising campaign.
Responsible at Pixeldisko: Marc Schadegg (Creative Direction), Othmar Küng (Art Direction, Consulting), Pia Fleischmann, Corinne Wyssen, Katja Zimmermann (Graphics & Desktop Publishing). Responsible for the reed: Thomas Wach, Nina Wach (Client).
