Advico Young&Rubicam: No walk in the park for scaredy cats
The giveaway developed by Advico Young&Rubicam for Sportplausch Wider takes a bit of courage to try. The sporting goods retailer sweetens its customers’ time in the store with a lollipop that has a real scorpion encased inside it.
A giveaway that separates the wheat from the chaff and the wimps from the hard-boiled. Because only those who put themselves to the test of courage and get involved in the special taste experience are really ready for the raceboards and downhill bikes from Sportplausch Wider, says the agency about the giveaway.
Responsible at Sportplausch Wider: Peter Wider (owner). Responsible at Advico Young & Rubicam: Markus Gut (CCO), Isabelle Hauser (Art Direction), Dave Hugentobler (Text).
Responsible at Sportplausch Wider: Peter Wider (owner). Responsible at Advico Young & Rubicam: Markus Gut (CCO), Isabelle Hauser (Art Direction), Dave Hugentobler (Text).
