Miaou-O-Mat collected money for Swiss animal welfare
The Felix brand, part of Nestlé Purina Pet Care, has drawn attention with a humorous campaign. The advertising agency Ander Group, BSW from Manno near Lugano, and the consumer relations agency PR Fact from Zurich were commissioned to create the Miaou-O-Mat.
The two agencies were tasked with effectively staging the campaign with the Miaou-O-Mat and attracting media attention. The Miaou-O-Mat toured Switzerland for almost three weeks, making cat lovers, passers-by and tourists meow and laugh - for a good cause. The Miaou-O-Mat not only rewarded every authentic meow with a portion of Felix brand cat food, but also triggered a donation of 1 franc to the Swiss Animal Protection STS. The campaign resulted in a donation check in the amount of CHF 7,851 being handed over to Swiss Animal Protection.
From October 29 to November 17, the numerous Miaus in the post offices in Geneva and Lausanne as well as in the SBB stations in Zurich, Lucerne, Basel and Berne could not be ignored. From the Lausanne and Zurich locations the best Miaou-O-Mat scenes on Youtube summarized in a video that already has over 6,000 views.
Responsible at Nestlé Purina Pet Care Switzerland: Anne Burgues (Senior Brand Manager Felix). Responsible at Ander Group, BSW: Manuel Gamper (Managing Partner, Consulting), Giorgio Parisi (Director Creation). Responsible at PR Fact: Patrick Mauron (Managing Partner, Consulting), Lilian Prachoinig (Consulting, Text). Responsible at Shop Promo: Fabienne Sirusas (Project Manager).
