BMB addresses demanding customers for Stöckli
The new advertising posters from the Swiss ski brand Stöckli Outdoor Sports feature ski stars—sexy and tough—in the style of Hollywood movie posters. With these posters, created by the advertising agency BMB, Stöckli aims to highlight the expertise of its consultants.
After last winter's advertising appearance with top athlete Tina Maze (Werbewoche.ch reports http://www.werbewoche.ch/bmb-kampagne-fuer-stoeckli-swiss-sports-entwickelt), the agency also launched a campaign with ski stars this year. As part of the new additions to the Stöckli-Alpin women's team, the agency focused on Swissness and staged the three charming Swiss speed national skiers Fränzi Aufdenblatten, Nadia Kamer and Fabienne Suter as demanding customers. The counterpart is formed by the men Mike Schmid skicross Olympic champion, freeskier Christian "Minimi" Bieri and extreme skier Dominique Perret, who look challengingly into the camera as uncompromising customers.
If you like the posters, you can win them with a bit of luck. Stöckli is giving away 25 special prints each of the women's and men's posters. Anyone can take part by applying at the following address: Stoeckli.ch/poster
