Publicitas markets La Liberté, La Gruyère and Le Messager
The Groupe St-Paul publishing house is outsourcing the national marketing of advertising space for the Fribourg-based publications *La Liberté*, *La Gruyère*, and *Le Messager* to Publicitas.
La Liberté, La Gruyère and Le Messager, the three titles of Groupe St-Paul from Fribourg, will be marketed nationally by Publicitas as of January 1, 2013, according to a statement. Groupe St-Paul has mandated Publicitas to market the advertising space of the three titles in the national advertising market (excluding economic area 15). Bookings in the titles can be made via the nationwide sales network as well as via Publicitas' planning and booking tools.
Patrick Cuénoud, Director Western Switzerland: "We are delighted to continue our long-standing collaboration in the national advertising market with Groupe St-Paul. This is a sign of recognition and a vote of confidence in Publicitas' services."
Thierry Mauron, Directeur St-Paul Holding: "As of January 2013, Groupe Saint-Paul is handing over the marketing of its titles (La Liberté, La Gruyère, Le Messager) to its newly founded company "media f", which also includes exclusive marketing in the canton of Fribourg (economic area 15). With regard to national marketing, I am pleased to continue the business relationship with Publicitas."
