FBM Communications designs new appearance for "Das Zelt"
The Swiss touring theater "Das Zelt" has gained a new main partner in Post Finance and thus completely redesigned its appearance. FBM Communications is responsible for the concept and realization.
In keeping with the new main partner "The tent" in a fresh shade of yellow for the new 2013 season. "The overall appearance of Das Zelt has been completely redesigned, from advertisements and posters to the 48-page Christmas supplement, which has been included in selected media since November 11," explains Carmen Schiltknecht, Managing Director of FBM Communications. The addition of Chapiteau Post Finance has been added to the logo and the structure of the advertisements and posters has been redesigned.
A change of main partner was reason enough to critically rethink the existing design, says Carmen Schiltknecht. The times when main partners were satisfied with a logo placement are over.
Responsible for "The tent": Adrian Steiner (Initiator and Director), Sarah Henss (Director
Marketing & Communication). Responsible at FBM Communications: Carmen Schiltknecht (concept, consulting & overall management), Marianne Kieser (graphic concept & graphic design).
