BSSM launches Beluga Vodka
Haecky Drink & Wine is bringing the Russian premium vodka Beluga to Switzerland. For the market launch, the spirits and wine importer is relying on the BSSM advertising agency.
The launch is taking place on two levels: B-to-B measures are to ensure the distribution of the new vodka in bars as well as trendy venues. A classic campaign is designed to whet consumers' appetites.
Responsible at Haecky Drink & Wine, Reinach: Mike Boehler (overall responsibility). Responsible at BSSM Werbeagentur, Basel: Urs Schneider (CD), Daniel Bard (AD), Hannes Müller (text), Philipp Buser (consulting).
